Nike Air Max Line

Client

Nike Korea

Date

Apr, 2018

Overview

I worked at Nike Korea's Air Max Day online event in 2018. The concept of this event was a "line up". Many Nike lovers line up for camping to buy their favorite shoes. We've moved their offline camping culture to Instagram online. 

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The Draw event was conducted on Nike Korea's official website and is a format in which users upload images created by Nike Korea's homepage with hash tags on Instagram.
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If you search Instagram for hash tags 'AIRMAXLINE' and '에어맥스줄서기', you'll see characters camping in online spaces.
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I worked on 30 kinds of camping characters and objects for this event. Character work is below except for the background.
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