Nike Air Max Line
![](https://kimjungyoun.com/kimjungyoun/wp-content/uploads/2018/04/Airmaxline-02-1424x1424.jpg)
Commecial, Illustration
Nike Air Max Line
Client
Nike Korea
Date
Apr, 2018
Overview
I worked at Nike Korea's Air Max Day online event in 2018. The concept of this event was a "line up". Many Nike lovers line up for camping to buy their favorite shoes. We've moved their offline camping culture to Instagram online.
![Image](https://kimjungyoun.com/kimjungyoun/wp-content/uploads/2020/07/5e64fc63941069.5ac2352b9210f.jpg)
The Draw event was conducted on Nike Korea's official website and is a format in which users upload images created by Nike Korea's homepage with hash tags on Instagram.
![Image](https://kimjungyoun.com/kimjungyoun/wp-content/uploads/2020/07/e0ea6363941069.5ac2352b96f73-scaled.jpg)
If you search Instagram for hash tags 'AIRMAXLINE' and '에어맥스줄서기', you'll see characters camping in online spaces.
![Image](https://kimjungyoun.com/kimjungyoun/wp-content/uploads/2020/07/mobile.jpg)
I worked on 30 kinds of camping characters and objects for this event. Character work is below except for the background.
![Image](https://kimjungyoun.com/kimjungyoun/wp-content/uploads/2020/07/Airmaxline-01.jpg)
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